Most patient journey research delivers predictable emotional arcs and milestone maps that fail to capture the complex human experiences driving healthcare decisions. Shapiro+Raj breaks through these limitations with methodologies specifically designed to uncover the deeper insights that truly matter:
✓ Whole-Human Perspective – Seeing beyond the diagnosis to understand how identity and life roles influence healthcare experiences.
✓ Fishbowl Technique – Allowing HCPs to witness patients' unfiltered stories, bridging the gap between clinical assumptions and lived realities.
✓ Micro-Moment Retrieval – Identifying small yet significant experiences that reveal key behavioral drivers often missed in traditional research.
Shapiro + Raj’s workshops are designed to future-proof the value of market research within your organization.
Our sessions cover innovative methodologies—from foundational behavioral science-led approaches to the latest applications of digital avatars powered by generative AI.
Key topics include:
✓ TechManity Edge™️ – Merging human intuition with tech for innovation
✓ Insights Activation – Using AI-driven avatars to align on priorities
✓ Behavioral Science in Action – Unlocking subconscious behaviors for better engagement
Ranked the #1 Strategic Consultancy, Shapiro+Raj equips teams with the tools to drive real impact.
