Traditional patient journey mapping often follows a predictable script—but real impact comes from uncovering hidden moments that shape behavior. Forward-thinking brands are shifting their approach, focusing on:
✓ Whole-Person Insights – Seeing beyond the diagnosis to understand identity shifts and emotional drivers.
✓ Disrupting Rehearsed Narratives – Using innovative research techniques to reveal deeper truths.
✓ Micro-Moment Analysis – Identifying subtle experiences that influence treatment decisions.
Discover how advanced methodologies are transforming patient journey insights.
Shapiro + Raj’s workshops are designed to future-proof the value of market research within your organization.
Our sessions cover innovative methodologies—from foundational behavioral science-led approaches to the latest applications of digital avatars powered by generative AI.
Key topics include:
✓ TechManity Edge™️ – Merging human intuition with tech for innovation
✓ Insights Activation – Using AI-driven avatars to align on priorities
✓ Behavioral Science in Action – Unlocking subconscious behaviors for better engagement
Ranked the #1 Strategic Consultancy, Shapiro+Raj equips teams with the tools to drive real impact.
