Standard drivers and barriers research yields predictable insights that rarely shift behavior—innovative pharma companies are now using advanced approaches to uncover the cognitive patterns that truly guide clinical decisions, focusing on:
✓ Behaviorally-Informed Methodologies – Using structured debates and provocative techniques to bypass rehearsed responses and reveal authentic decision drivers.
✓ Emotional Intelligence Integration – Uncovering the psychological undercurrents beneath clinical decisions that traditional research misses.
✓ AI-Powered Predictive Analytics – Leveraging artificial intelligence to map interconnected decision pathways and simulate expert perspectives.
Shapiro + Raj’s workshops are designed to future-proof the value of market research within your organization.
Our sessions cover innovative methodologies—from foundational behavioral science-led approaches to the latest applications of digital avatars powered by generative AI.
Key topics include:
✓ TechManity Edge™️ – Merging human intuition with tech for innovation
✓ Insights Activation – Using AI-driven avatars to align on priorities
✓ Behavioral Science in Action – Unlocking subconscious behaviors for better engagement
Ranked the #1 Strategic Consultancy, Shapiro+Raj equips teams with the tools to drive real impact.
