Shapiro+Raj’s customized workshops and Lunch-and-Learn Sessions are designed to future proof the value of market research within your organization.

Our sessions cover innovative methodologies—from foundational behavioral science-led approaches to the latest applications of digital avatars powered by generative AI.

We tailor content to meet your specific needs, whether you’re new to behavioral science-led methods, or adopting advanced AI techniques, ensuring your team delivers insights that drive real change.

In just 60-90 minutes or over multiple days, our sessions provide actionable knowledge. We introduce and demonstrate:

• Key Concepts

• Best Practices

• Proven Methodologies

• Hands-On Applications

• Real Case Studies

to show how these approaches can be applied immediately to your business.

Session Summaries

Techmanity Edge

The Art & Science of Applying Tech to Insights: Human-Inspired, Tech-Infused

1-2

This interactive workshop helps teams unlock the full potential of innovation in market research by balancing human intuition

Future-Casting Roundtables

Generating Foresights + Shaping Strategy Through Diverse Perspectives

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Need to gather diverse perspectives or anticipate market dynamics? Future-Casting Roundtables unite varied stakeholders to co-create scenarios, uncover critical dynamics, and align on strategic outcomes—empowering you to shape the future, rather than simply react to it.

Insights Activation Sessions

Spark Transformative Outcomes

3-2 Ensure your insights achieve their ultimate goal: better business outcomes. Our unique workshops combine human facilitation with digital stakeholder avatars, enabling your team to dive deeper into insights, ask critical follow-up questions, and extend research impact well beyond project completion. Together, we’ll pressure-test findings, align on key priorities, and spark actions that deliver transformative results.

Behavioral Science in Action

Transforming Insights into Impactful Patient + HCP Engagement Strategies

4-1 These sessions delve into advanced techniques for uncovering subconscious beliefs and behaviors that shape decision-making. You’ll learn best practices and proven approaches to extract hidden insights and seamlessly integrate them into your brand strategy.

Empathy to Inspire Action

Building Understanding That Drives Change

Empathy is the foundation of meaningful change. In this session, participants will explore how empathy shapes market research and transforms into actionable insights that drive change—whether for patients, doctors, or caregivers.

From Fiction to Function

Making Synthetic Data Work for Market Research

Discover how synthetic data can complement primary research, unlocking powerful new possibilities for market insights. Walk away with the knowledge to critically evaluate synthetic data solutions and the confidence to implement them effectively in your research strategies.

For insights teams looking to increase innovation + drive greater impact now and in the future…

In just 60-90 minutes or over multiple days, our sessions provide actionable knowledge. We introduce and demonstrate:

to show how these approaches can be applied immediately to your business.

Session Facilitators

S+R’s customized workshops and Lunch-n-Learn Sessions are designed to future-proof the value of market research within your organization.